FANDOM is the platform that has changed the way of building, connecting and monetizing an audience around a property (consumer brand or entertainment) independently of each single fan's access device.
With FANDOM™ you can build a property extension that distributes not single content, but coordinated and synchronised “experiences,” i.e. interactive single formats that can guarantee the same functionality independent of the user platform, be it a brand-run channel, Facebook or a mobile device.
The individual calls-to-action present in each experience come about from the union between the content and the form of interaction.
FANDOM™’s architecture is extremely modular and it makes it possible to create very simple forms of interaction with the content placed in an editorial flux akin to the editorial plan of which they are an extension.
In this way the user performs a number of single interactions which are totally simple and always in context, relying on the usual relationship with the remote control.
All of FANDOM™’s possible property extension projects, whether they are distributed whole, or in groups or in single interactions, are easily incorporated into every channel, making up part of a brand’s distribution strategy, starting from their own channels (website, e-commerce, web-tv…) through to partner sites and social media presence.
Some objects can have a public embed code too.
FANDOM™ enables an absolutely innovative level of interaction between content and user, allowing not only a picture to be drawn of consumer behaviour but to add to it in a profile, called FAN CENTER, all the contextual interactions offered in the experience, integrating reward dynamics.
For whoever wants to build or extend a fan base reconverting fans into consumers, we are talking about analytics with unique characteristics, because they have been studied for this specific context.
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